Frequenze
Experiential horse-riding holidays
Year: 2025 – ongoing
A very rare client. A machine built to find them.
The starting point
Frequenze is a young business, run by a woman, dedicated to experiential horse-riding holidays: trekking, gallops, trails, trips. When she came to Gerico she had a clear problem: she needed an advertising channel capable of generating qualified leads, without making the owner waste time on impossible contacts.
And it’s not just any client: it’s someone who chooses premium horse-riding trips. A niche client, very particular, not found with a generic ad.
” Someone choosing a premium horse-riding trip isn’t found with a generic ad. They’re found with a system. “
The results achieved
Genuinely qualified leads. Not contacts to discard.
Six months of work, more than ten campaigns dedicated to trips and holidays.
1.500+
qualified leads in 6 months
1–2%
conversion rate (excellent for the travel sector)
< 1 €
cost per lead in some cases
OTP + 7 questions
real qualification of every lead, not just contacts
Finding a very rare client. At very low cost.
Marketing strategy
The heart of it is qualifying a niche client. Very targeted, very qualifying ads, optimised continuously to find a very particular person at very low cost. Every lead passes a real filter: phone confirmation with OTP, 5–7 qualification questions. What reaches the sales reps is a ready contact, not a curious one.
Content built to qualify, not to please.
Content creation
Content created in co-participation: Frequenze’s materials, Gerico’s guidance and strategic consulting. Lead generation campaigns structured with systems others don't have.
OTP and 7 questions: every lead is already filtered.
Advertising campaigns
Campaigns dedicated to individual trips, awareness and retargeting campaigns for nurturing. When the lead fills in the form, they automatically receive the plan and the trip programme: a fully automated flow, and those who reply are contacted by the sales reps.
Automation is already in the qualification flow.
AI solutions and optimisation
No dedicated AI layer on this project: the only automation is the qualification flow already described — OTP, form, automatic sending of the trip plan and programme.
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