LZO
Craft beer, DTC e-commerce
Year: ongoing
Data first. Then growth.
The starting point
LZO is a craft beer brand with a strong identity and a good product. When they contacted us, the question wasn’t “how do we do the ads?” — it was deeper: does this project really have online sales potential? Does it make sense to invest, and in what direction?
Many brands start with enthusiasm, spend too early, and find out too late what doesn't work. LZO wanted to avoid that road.
” Don't burn budget. Data first, then growth. “
The results achieved
Revenue tripled in the first 6 months. Built on data, not on gut feeling.
A first validation cycle on a contained budget, then growth only where the data justified it. In the first six months of work revenue tripled.
×3
revenue in the first 6 months of work
Test → Grow
validation on real data first, then the push
0 budget burned
not a euro spent on signals that weren’t there
Method
Think → Test → Grow applied before every euro
Understand first, then scale.
Marketing strategy
A first test cycle on a contained budget to gather real data: audience response, creative performance, conversion potential. The strategy didn’t start from enthusiasm: it started from the numbers.
Every piece of content was also an experiment.
Content creation
Creative built for testing: different angles, different messages, to understand what really moves the LZO audience.
Zero euros burned on signals that weren’t there.
Advertising campaigns
Budget-controlled campaigns to validate, not to push. Once the data was read, the structure to grow — and in the first six months revenue tripled.
Data first. Then the system to scale.
AI solutions and optimisation
Project validated on data, structure built to scale. Data first, then the system.
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