Marmaglia Adventures
Experiential sailing trips
Year: 2025 – ongoing
No more selling through platforms. The brand, the clients and the leads must be yours.
The starting point
Marmaglia Adventures is an experiential travel agency dedicated to the sea: sailing first of all, today motorboats too. The audience is young, 30–45 years old. A week on a boat becomes an unforgettable experience.
The problem had two sides. On one hand structure and organisation were needed, to work better on social and find new clients. On the other — the real focus — Marmaglia had to break away from selling through Sailsquare: a platform brings you a contact, but takes away your branding.
” On a platform you’re a supplier. With your own brand, your own clients and your own lead generation, you’re a choice. “
The results achieved
Twenty trips a year. A system that fills them.
A year of work on many fronts: social editorial plan, content creation for ads, structuring and optimisation of lead generation. Campaigns for destinations from the Caribbean by catamaran to the Seychelles, from Croatia by sailboat to 40-metre yachts in Egypt.
5.000+
qualified leads in a year
300+
clients who booked through advertising
20
annual trips covered
AI Agent
automatic lead contact via WhatsApp
Off the platform. The brand is yours.
Marketing strategy
Every trip has its own campaign, its own target, its own message. Filtering campaigns to qualify contacts before the sales reps. And full 360-degree involvement: continuous strategic consulting, recurring calls, inside the business every week.
Social managed 100%, at Marmaglia's pace.
Content creation
Social managed practically 100%: editorial plan, reel editing (voice-over and emotional), graphic carousels, advertising content at frequency. Built on Marmaglia’s rhythm and world.
One campaign for every destination.
Advertising campaigns
15–20 campaigns in a year for 20 trips, different targets for different destinations. Result: more than 5,000 qualified leads and 300+ bookings from advertising.
An AI agent that contacts leads for you.
AI solutions and optimisation
Contacting leads is hard work, and the sales reps couldn’t keep up with everyone. An AI agent does it for them: the contact comes in from a Facebook form, Google or the site, the agent picks it from the database, contacts it via WhatsApp (API), updates logs and database — automatically. The sales rep arrives when the contact is already warm.
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