Neon Modena
Illuminated signage and visual solutions, B2B
Year: 2023 – ongoing
Neon Modena builds signage. We handle the rest.
The starting point
Neon Modena makes illuminated signage, totems and visual solutions for businesses and brands. Technical, quality work, where every job counts.
The problem wasn’t product quality: it was that online they were barely visible. Anyone looking for an illuminated signage supplier found the competitors. Anyone landing on the site didn’t find enough to trust them: few projects shown, no system to turn a visit into a quote request.
” We didn’t want many leads. We wanted the right ones: people who already know what they want and for whom talking to the sales rep makes sense. “
The results achieved
50 quote requests a month. The sales rep only talks to those worth talking to.
Three years of work on every front: acquisition strategy, content that shows the real work, Meta and Google campaigns geared to contact quality, and a digital system built to qualify before the sales rep replies.
50/month
quote requests generated continuously
3+ years
of operational partnership, still ongoing
Chatbot
qualifies every contact before it reaches the sales rep
Google + Meta
lead generation campaigns running continuously
Not many leads. The right ones.
Marketing strategy
Neon Modena sells to people who already have a problem: they need signage, a totem, a visual solution. There’s no latent demand to build, there’s active demand to intercept at the right moment.
Google for those actively searching, Meta to strengthen the brand and keep warm those who have already seen it. Contact quality before volume.
The real work, shown.
Content creation
Content serves one purpose: to prove the work. A production system with a creator who goes on site: photos of the installations, footage of the sites, real material.
From there we also produce videos by animating the still images, for campaigns and social.
Only those who make sense reach the sales rep.
Advertising campaigns
Google and Meta campaigns geared to qualified contacts. Not ROAS, not cost per click: the goal is to bring in real quote requests.
In three years over 500 qualified contacts, all passed through the qualification system before reaching the sales rep.
A system that qualifies before it replies.
AI solutions and optimisation
Site built from scratch as a portfolio and conversion tool. Live chatbot that qualifies every incoming enquiry and passes to the sales rep only the contacts that genuinely make sense.
In progress: the automatic quote builder.
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