Lam Ambiente
Timber houses and sustainable green building
Year: 2022 – 2025
sell more and be recognised as a premium brand.
The starting point
Lam Ambiente builds timber houses and sustainable green building solutions. It sells to families and private clients, with a long sales cycle: months between first contact and signature.
The problem wasn’t the number of contacts. It was the quality. The sales rep was working immature leads, people asking “how much does a timber house cost?” before knowing whether they needed one. Hours on the phone doing basic education, few closes.
” Fewer leads, but better ones. And a brand strong enough to make the difference when the client chooses between suppliers. “
In parallel, Lam’s digital image had stalled: perceived as one of many in a market where it actually operated at the high end.
The results achieved
Leads that convert and a brand built to be chosen.
Three years of work on all four fronts: acquisition strategy, content creation for ads and social, Meta and Google campaigns, AI and optimisation (CRM, nurturing newsletter, conversion site built from scratch).
4.000+
qualified leads
€2M
revenue generated from digital leads
Premium
the brand chosen when the client compares several quotes
3+ years
of operational partnership
Fewer leads. But the right ones.
Marketing strategy
We flipped the priority: less volume, more quality. The funnel takes months: there's no point clogging it with contacts that will never close.
From there the two pillars: qualified inbound lead generation, and a repositioning that would put Lam among the names considered when comparing suppliers.
Lam's real houses, not green slogans.
Content creation
Month after month a library of content based on real builds: articles, reels, carousels, shoots of the houses under construction. No generic content about “green living”.
Coordinated distribution across Facebook, Instagram, LinkedIn, TikTok, editorial calendar included.
Leads coming in, premium brand up front.
Advertising campaigns
Google and Meta campaigns geared to lead generation. In parallel, awareness to consolidate premium perception with the right audience.
No promised scarcity, no aggressive claims.
Three filters before the sales rep.
AI solutions and optimisation
A three-step form that qualifies as you fill it in: cold contacts never reach the sales rep, they stay in automatic nurturing. Active Campaign CRM to accompany prospects through the months between curiosity and decision.
Site rebuilt from scratch as a conversion tool. By the time a contact reaches the sales rep it has already passed three filters.
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