Parco Frassanelle
Historic park and event venue — Padua
Year: 2021 – ongoing
Small tasks weren't what was needed. A digital ecosystem was.
The starting point
Parco Frassanelle is a family park in Veneto, in the province of Padua, at the foot of the Euganean Hills. Its difficulty has always been that of every family business: turning the business into something economically sustainable. The activity splits into three parts: the park and its events, weddings, hospitality.
Frassanelle needed a trusted strategic partner for the digital transition, for strengthening event communication and for branding worthy of the park. The social page existed. The site existed. The communication existed. But it was all disconnected, without order, without structure.
” A park with 30 events a year isn’t run event by event. It’s run with a system. “
The results achieved
A family park turned into a business that is seen, and measured.
Three years (and more) of work on every front: website rebuilt giving voice to a noble branding that Frassanelle had in its soul but had never brought out; social publishing system with increased frequency; full operational independence — with one call a week we manage the entire event communication setup.
200.000+ €
in admissions a year, from events alone
15.000+
people a year in the park
30+
events a year communicated, plus the openings every weekend
Since 2021
the park's strategic partner
A repeatable framework. Event after event.
Marketing strategy
We started from a deep analysis: business, needs, problems, competitors. Then the strategy: we optimised slow, old processes — like communication built from scratch for every single event, unmanageable at scale. The framework is now one, repeatable, event after event.
One framework, 30+ events. Without losing quality.
Content creation
Dedicated content for every event: reels on Instagram, covers, posters, flyers, carousels, posts. The framework always stays the same: that’s what makes it possible to communicate more than 30 events a year without losing quality.
From content to ticket sold.
Advertising campaigns
Content connected to the publishing system and the ad campaigns, to bring people to the site and turn them into tickets sold and bookings.
AI inside the processes, not just in the posts.
AI solutions and optimisation
AI is part of how we work: content publishing, copywriting, strategy, advertising. For Frassanelle we developed AI solutions to improve internal processes: data analysis, payment system, event management from the data point of view.
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