Basedodici
Italian streetwear brand
Year: 2017 – ongoing
the goal isn't just to sell online. it's to build a system
The starting point
BASEDODICI is an Italian streetwear brand born as a physical shop, with a community built over time and a strong cultural identity.
When we started working together, the goal wasn’t just to sell online. It was to build a system: e-commerce, content, campaigns, automations — all coordinated to sustain rapid growth based on frequent drops, high volumes and high expectations from an audience that was already there.
” We didn’t want one-off sales. We wanted to build a system that sold continuously, drop after drop, without losing the brand’s soul.”
In parallel, the brand needed to grow visually, from social content to shoot campaigns, through to the use of AI to speed up creative production without sacrificing impact.
The results achieved
From zero to a million. Built drop after drop.
Years of work across all four fronts: drop-based e-commerce strategy, content for ads and brand campaigns, advertising on Meta, Google and TikTok, and everything that holds the system together — CRM, automations, Shopify, TikTok Shop.
€1M
annual e-commerce revenue generated
3 ad channels
advertising running in parallel: Meta, Google, TikTok
Drop Strategy
a scalable, repeatable sales model built from scratch
Co-ownership
revenue-share partnerships with direct investment in the projects
Selling isn’t an event. It’s a cycle.
Marketing strategy
The model is built around the drops.
Every launch in three phases: pre-drop (anticipation, waiting list, early access), drop-day (conversion, urgency), post-drop (remarketing, recovery, loyalty).
Selling is never an isolated event: every drop feeds the next.
Every drop has its own world.
Content creation
Content is part of the system.
Every launch has its own visual: shoots in Italy and abroad, creative on the community’s rhythm, the right videos at the right moment.
Production integrated with AI to keep up with the frequency of the drops without losing impact.
Three channels. One goal: volume and ROAS.
Advertising campaigns
Full management of Meta, Google and TikTok, including TikTok Shop with creators and affiliates.
It’s the client with the largest advertising budget managed by Gerico, and the one with the most advanced testing system.
Constant focus: ROAS and volumes, rapid adaptation to real data, continuous testing of creative and angles.
The complexity of the drops, handled automatically.
AI solutions and optimisation
Shopify e-commerce in continuous evolution. Automations across the customer lifecycle: onboarding, pre-drop, post-purchase, loyalty, points.
AI customer care for the peaks during the drops.
3D configurator for customisation.
A system where the operational complexity of the drops becomes a competitive advantage.
MORE PROJECTS
Not just projects , results .
before you carry on
With your yes we learn what works on the site and show you more relevant ads.
Statistics and marketing cookies only if you say yes: if you decline, the site works just the same.
you decide — change it whenever you like
Choose which categories to enable. Essential cookies are always on.
