Naturalmente Crescendo

From 20 to 50+ sign-ups in a year.

Experiential summer camps in Tuscany

Year: 2025 – ongoing

A great product deserved to be found. By the right parents.

The starting point

Naturalmente Crescendo is a cultural association dedicated to the wellbeing of children and teenagers. The core business: summer camps in June, July and August at the Fattoria Majnoni Baldovinetti venue. Distinctive, carefully designed camps — cinema, musical, parkour and survival workshops — hard to find in a market saturated with low-quality products.

The problem: sign-ups depended on external channels — summer camp blogs and other people's communication — not on owned channels.

” Great content, a great product, qualified leads. Sometimes marketing is a simple concept done well. “

The results achieved

Two years: from test to performance.

2025 was the test year: more than 500 leads and more than 20 sign-ups, with very low cost per lead. In 2026 Naturalmente Crescendo relied much more on Gerico’s performance: more than 50 sign-ups from around 1,000 leads generated — a 40% fill rate of the camps generated by advertising alone.

40%

of spots filled through advertising alone (2026)

50+

sign-ups in 2026 (from 20+ in 2025)

1.000

leads generated in 2026

Owned channels

no more depending on external blogs and platforms

Great content, great product, right leads.

Marketing strategy

A simple concept: great content, a great product, leads qualified against what the market wants. A dedicated campaign for every single summer camp, and a real filtering of contacts before passing them to the sales reps.

Shot on location, designed to convert.

Content creation

Content created from material supplied by the association or shot on location directly by Gerico. Research and analysis of the right content package for advertising.

No more depending on other people's blogs.

Advertising campaigns

Dedicated campaigns for each camp, qualification via lead form, phone confirmation and follow-up communications: what reaches the sales reps is a qualified lead, not a cold contact.