Beluxo
Immersive XR experiences
Year: ongoing
You had an idea and some contacts. The structure, brand and shop window to sell it: we built those.
The starting point
Beluxo is born at the intersection of art, technology and imagination: immersive experiences in augmented and virtual reality for brands, artists and cultural institutions.
When they contacted us, they had a small team, a big vision and nothing else. No identity, no site, no digital presence. Not even a clear definition of what Beluxo was and how to communicate it to the world.
” We had a futuristic idea. We needed someone to make it credible before it was even real. “
The results achieved
A brand built from scratch: identity, site, presence, 3D production.
Brand definition, visual identity, immersive site and production of the first 3D experiences: all built from scratch to turn a vision into a business ready to sell.
Brand identity
logo, palette, fonts and visual language built from scratch
Immersive site
animations, interactive scroll, design that is an experience
3D production
works digitised through photogrammetry, virtual room visitable in VR
Positioning
defining what Beluxo is, for whom, in what language
Definition first. Then every output.
Marketing strategy
Before any visual output, the definition: what Beluxo is, for whom, in what language. Too artistic becomes inaccessible, too tech becomes cold. We found the balance: a brand that talks about the future with a human soul. That definition guided everything else.
Twelve pieces of content to exist, not to fill space.
Content creation
Twelve pieces of content between carousels and reels for the launch, to position Beluxo as an emerging player. We also handled production of the first 3D experiences: two iconic works digitised through photogrammetry and placed in a virtual room, visitable from desktop or with a VR headset.
Not ads yet. Positioning first.
Advertising campaigns
At this stage not yet operational advertising, but strategic positioning: defining the positioning, planning the first pilot projects, preparing commercial activity towards brands and institutions.
A site that is already an experience.
AI solutions and optimisation
The site designed to be an experience in itself: fluid animations, elements moving as you scroll, a design that invites you into the Beluxo world before you even read what it does. The visual identity reflects the brand’s duality: light and matter, real and digital.
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