Elements
Streetwear e-commerce, DTC
Year: ongoing
When a site stops selling, the problem isn't the product. It's the system.
The starting point
Elements is a streetwear brand with a history and an audience. Online sales had reached €30-40,000 a month, then something broke: a site that didn't convert, campaigns that didn't deliver, communication without direction.
Within a few months sales had dropped to €8,000. Not because of the product, not because of the market: because of a system that had stopped working. They contacted us because they had seen what we did with Basedodici. They gave us three months.
” Sales had collapsed to €8,000. Not because of the product, not because of the market. Because of a system that had stalled. “
The results achieved
An e-commerce fixed in 90 days. Without rebuilding it from scratch.
Before touching anything, we understood why sales had collapsed. Not hypotheses: data. Site, campaigns, newsletter, user behaviour. Then work in parallel on every front, with clear priorities and tight timelines.
90 days
from the crash back to pre-crash levels
3 months
the time they gave us. It was enough
Site + newsletter
the two daily sales channels, rebuilt from scratch
Turnaround
fixed, not rebuilt: analysis, priorities, fast execution
First understand why it collapsed. Then fix it.
Marketing strategy
Before touching anything, we understood why sales had collapsed. Not hypotheses: data. Site, past campaigns, newsletter, user behaviour.
The problem wasn't just one — a system degraded on several fronts at once. The strategy: work on all of them in parallel, with clear priorities and tight timelines.
Targeted content: every piece with a goal.
Content creation
Targeted content packages to restart the campaigns: creative for Meta Ads, visuals for social, material for promotions. Every piece with a precise objective in the funnel.
Meta from scratch. Smart promotions, not random discounts.
Advertising campaigns
Meta campaigns set up from scratch, clean structure: audiences, creative, objectives. And a promotional strategy built to bring volume back without burning margin.
Site and newsletter, rebuilt to convert.
AI solutions and optimisation
E-commerce site optimised for conversion and redesigned. Newsletter rebuilt from scratch: structure, copy, visuals. The two channels an e-commerce uses every day, both put back in working order.
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